Ben Farr
Senior AI Technical Product Leader
15+ years building and scaling platforms across media, e-commerce, and education. Currently architecting an AI-powered Learner Intelligence Store — combining vector retrieval, behavioral telemetry, and model-driven recommendations to deliver hyper-personalized learning at global scale.
Professional Experience
Director of Product Management
- Designed and led development of a Learner Intelligence Store (LIS) — an AI intelligence layer that aggregates learner telemetry, behavioral signals, and educational metadata to power hyper-personalized learning experiences at global scale.
- Implemented vector embedding pipelines and retrieval architectures (RAG) enabling dynamic content recommendations and AI-generated learning pathways.
- Integrated Azure AI and OpenAI models to generate personalized course recommendations and adaptive learning pathways from behavioral signals and learner goals.
- Developed an AI experimentation framework to evaluate model performance, recommendation accuracy, and learner engagement across cohorts.
- Architected and launched Fuller's Learning Management System (LMS) and Learning Record Store (LRS), modernizing the institution's digital learning infrastructure for non-degree learners worldwide.
- Built data ingestion pipelines combining course metadata, learner activity streams, and assessment data to support AI-driven insights and personalization.
- Integrated CDN infrastructure for global content delivery at scale, optimizing learning experiences for rural and underserved audiences.
- Scaled active learners by 81% in 13 months and improved mobile session engagement by 48% through AI-driven personalization and a mobile-first redesign.
Head of Product
- Led the replatforming of e-commerce store to Salesforce Commerce Cloud.
- Implemented data-driven product strategies to optimize ad targeting, increasing customer lifetime value by 23% and enhancing ROI for stakeholders.
- Led cross-functional teams in delivering solutions aligned with objectives, boosting weekly active users by 18%.
- Led upward to shift from a feature-focused to an objective-driven roadmap culture, securing stakeholder buy-in to prioritize outcomes over output and accelerate key initiatives.
Senior Product Manager
- Mentored and Managed a team of associate product managers, nurturing their growth and development.
- Leveraged data-driven insights to drive an 18% increase in average order value.
- Launched the rewards platform, integrating it with the Nectar rewards program across the United Kingdom.
- Increased monthly active shoppers by 68% in one year through strategic product enhancements.
Product Manager
Saddleback Church
Oct 2013 - May 2017
- • Launched beta engagement product reaching 120k users in 10 days.
- • Reduced sign-up abandonment rates significantly.
- • Led successful launch of the 'Transform' mobile app.
eCommerce Product Manager
Buy.com (Rakuten)
Sept 2009 - April 2013
- • Responsible for seller acquisition UX and product.
- • Increased seller acquisition by 29% through redesign.
Key Projects
Learner Intelligence Store (LIS)
AI intelligence layer combining vector embeddings, behavioral telemetry, and retrieval architectures to power hyper-personalized learning at global scale. In active development at Fuller.
View Case Study →AI Metadata Generator
Serverless AI pipeline that transforms raw video into structured, searchable metadata using Amazon Transcribe, Rekognition, and Bedrock — mirroring enterprise streaming workflows.
Try Live Demo →Multi-CDN Streaming Architecture
Production multi-CDN setup using AWS CloudFront, Route 53, and S3 with real-time CloudWatch metrics, Kinesis telemetry, and HLS adaptive bitrate streaming.
View Live Metrics →HLS Player with QoE/QoS Metrics
Custom HLS adaptive bitrate player with 6-second segments, real-time QoE analytics, and fallback error recovery — mirroring enterprise streaming architectures used by Disney+ and Netflix.
Try Live Player →Metadata Ingestion Pipeline
MovieLabs MDDF-aligned metadata uploader and validation pipeline (Avails, MEC, Manifest, CPE) with structured ADM ingestion via S3, Lambda, and DynamoDB.
Try Live Tool →FullerEquip.com Launch
Led the strategic launch of FullerEquip.com, transforming theological education for digital learning. 1,000+ learners, 54% course completion rate (well above industry average).
View Case Study →About Me
Technical product leader with 15+ years scaling platforms across media, e-commerce, and education. Expert in translating complex AI systems, CDN architectures, and metadata pipelines into intuitive products that drive measurable outcomes.
Currently architecting an AI-powered Learner Intelligence Store using vector retrieval, behavioral telemetry, and model-driven recommendations — the kind of personalization layer that separates enterprise streaming and education platforms operating at global scale.
Core Competencies
Technical Skills
Education
M.B.A.
Imperial College Business School
2020 • London
B.S. Business
Biola University
2013 • California
Certifications & Recognition
Becoming an AI-First Product Leader
Certification
Certified Scrum Master
Scrum Alliance
Top 25 Entrepreneur in Orange County
Recognition