Professional Experience
Director of Product Management
FULLER EquipPasadena, CA (Remote)
July 2021 - Present
- Led disciplined Agile rituals, aligning development with business objectives and shifting to objective-driven roadmaps to enhance prioritization, impact, and time-to-value.
- Integrated a CDN to enhance platform scalability and performance, with a focus on optimizing content delivery in rural and underserved global markets.
- Pioneered digital learning experiences for underserved markets, leveraging cutting-edge technology to deliver 'magical' engagement, boosting active learners by 81% globally in 13 months.
- Utilized advanced audience segmentation techniques to enhance customer satisfaction ratings by 25%, optimizing product features based on detailed data analysis.
- Optimized mobile user experiences, leading to a 48% increase in mobile session engagement.
- Established governance practices, ensuring compliance with privacy policies and optimizing metadata.
Head of Product
DYMIrvine, CA
June 2018 - July 2021
- Led the replatforming of e-commerce store to Salesforce Commerce Cloud.
- Implemented data-driven product strategies to optimize ad targeting, increasing customer lifetime value by 23% and enhancing ROI for stakeholders.
- Led cross-functional teams in delivering solutions aligned with objectives, boosting weekly active users by 18%.
- Led upward to shift from a feature-focused to an objective-driven roadmap culture, securing stakeholder buy-in to prioritize outcomes over output and accelerate key initiatives.
Senior Product Manager
The Daily MailLos Angeles, CA
June 2017 - May 2018
- Mentored and Managed a team of associate product managers, nurturing their growth and development.
- Leveraged data-driven insights to drive an 18% increase in average order value.
- Launched the rewards platform, integrating it with the Nectar rewards program across the United Kingdom.
- Increased monthly active shoppers by 68% in one year through strategic product enhancements.
Product Manager
Saddleback Church
Oct 2013 - May 2017
- • Launched beta engagement product reaching 120k users in 10 days.
- • Reduced sign-up abandonment rates significantly.
- • Led successful launch of the 'Transform' mobile app.
eCommerce Product Manager
Buy.com (Rakuten)
Sept 2009 - April 2013
- • Responsible for seller acquisition UX and product.
- • Increased seller acquisition by 29% through redesign.
Key Projects
FullerEquip.com Website Rebuild
Led the transformation of FullerEquip.com into a dynamic learning platform, seamlessly integrating classroom functionality and key LMS features to deepen learner engagement. Set a bold vision and mobilized cross-functional teams—engineering, design, and content—to execute with precision and purpose.
About Me
Product leader with over 15 years of experience blending technology and storytelling to craft innovative digital experiences. Skilled in leading cross-functional teams to elevate ecommerce and mobile platforms.
Core Competencies
AI Product StrategyGenerative AI & LLMsMLOps LifecycleRAG ImplementationCloud & CDN ArchitectureData-Driven Decision MakingAgile & Scrum LeadershipEthical AI GovernanceCross-Functional LeadershipTechnical Roadmap Planning
Technical Skills
Python (PyTorch/TensorFlow)OpenAI API & GPT-4Hugging Face TransformersVector Databases (Pinecone)LangChain & AutoGPTAWS Bedrock & SageMakerDocker & KubernetesReact, Next.js, Node.jsSQL & NoSQL DatabasesPredictive Analytics
Education
M.B.A.
Imperial Business School
2020 • London
B.S. Business
Biola University
2013 • California
Scrum Master
Scrum Alliance
2015 • Certification